Casino and slots
Slots, live casino and table games, with bonus-led creative optimised to first deposits and repeat play.
- Welcome-bonus and free-spin offers
- Slot and live-casino launches
- Repeat-deposit optimisation
iGaming traffic
Player acquisition for casino, sportsbook and poker brands.
We buy traffic that turns into depositing players, not just clicks. Licensing, age limits and responsible-gambling rules are built into every campaign from day one.
- Optimised to
- Registrations and first deposits
- Markets
- Only where your licence allows
- Tracking
- Postback to every deposit
The funnel
Where we focus in the iGaming funnel.
We track every stage, so budget follows the traffic that reaches the end, not just the first click.
- ClickTraffic quality
- RegistrationCost per registration
- First depositCost per first deposit
- Repeat playPlayer value over time
iGaming, up close
Casino, sportsbook and poker, run separately.
Each part of iGaming gets its own offers, creative and targets, because their players behave differently.
Sportsbook
Pre-match and live betting, with campaigns planned around the fixtures your players follow.
- Campaigns planned around big fixtures
- Pre-match and live-betting funnels
- Local-language creative
Poker
Tournament and cash-game players, acquired for long-term value rather than one-off sign-ups.
- Tournament and freeroll launches
- Player value tracked over time
- Tier-1 and emerging markets
Ad formats
Formats that work for iGaming offers.
Every test plan mixes the formats that suit your offer and countries, then moves budget to whichever converts at your target cost. Each one is shown with an example ad.
Popunder
Fast scale and placement-level data to build a whitelist early.
- Your landing page opens behind the site
- Large volumes at a low cost per visit
- Placement-level data to build a whitelist early
Push
Bonus-led creative that converts and brings players back on mobile.
- Reaches subscribers on the lock screen and the desktop
- A short message with an image and your call to action
- Works for first sign-ups and for bringing users back
Native
Compliant pre-landers that warm players up before sign-up.
- Matches the look of the articles around it
- Placed in recommendation widgets on content sites
- Suits advertorials and pre-landers
Direct click
Players land on the offer straight away, with clear intent.
- The visitor lands on your offer straight away
- No ad is shown first, so the intent is clear
- Fits pre-landers and short funnels
In-page push
A notification-style banner inside the page, so it reaches iPhone, Android and desktop users alike.
- Shown inside the page, with no subscription needed
- Works on iPhone, Android and desktop alike
- Notification-style creative with an image
Pop
After a click, your offer opens in a new window in front of the page, for quick reach.
- Your offer opens in a new window over the page
- Seen straight away, right after the click
- Quick to launch, with placement-level data
Banner
Display banners in standard sizes on publisher sites, bought placement by placement.
- Standard banner sizes for desktop and mobile
- Image creative with your message and call to action
- Bought by placement, with lists you can keep or block
Domain parking
Type-in visitors from parked, expired and misspelled domains, matched to your offer.
- Type-in visitors from parked, expired and misspelled domains
- Keyword traffic matched to the topic
- No ad creative needed
Zero-click traffic
Redirect traffic that lands visitors on your offer without an ad click, bought by typo, keyword or domain topic.
- Misspelled domainsVisitors who mistype a website address, sent straight to your iGaming offer. Generic typos only, never trademarked brand names.
- Keyword trafficVisits matched to the words people type, so the traffic fits the intent behind your iGaming offer.
- Parked domainsVisitors to parked, unused domains, redirected to your iGaming offer when the domain topic matches.
iGaming in numbers.
Why ProplexAds
Why iGaming advertisers work with us.
A media buying team that treats your budget as if it were its own.
Tracked to the result
Server-to-server postbacks match each conversion to the placement that sent it.
Compliance before launch
Creative, landing pages and targeting are checked against your vertical's rules before anything goes live.
Local-language creative
Every market gets creative written in its own language.
Every format in one plan
Push, in-page push, pop, popunder, banner, native, direct click and domain parking, tested side by side.
Test small, then scale
New formats and countries start with a test budget. Budget grows only where the numbers hold.
A report every week
Placement-level results, spend reconciliation and a call with your account manager.
iGaming case studies.
Campaigns from our case studies, with client names kept private.
BrazilDirect ClickiGaming · Sportsbook · Brazil
264 Deposits at a $22.80 Cost per Deposit: Direct Click Sportsbook Acquisition in Brazil
264Deposits641ConversionsRead the case studyPhilippines4 formatsiGaming · Casino · Philippines
4,241 First-Time Deposits in Five Months: Multi-Format iGaming Acquisition in the Philippines
10K+Registrations4,241First-time deposits (FTDs)Read the case studyCase studies for iGaming offers are on the way. Meanwhile, see the results from our other campaigns.
Top iGaming GEOs
Our top iGaming markets.
Six countries where we run the most iGaming campaigns. Every campaign runs only where your licence allows advertising.
Chile
Casino and sportsbook campaigns with Spanish creative.
Indonesia
Mobile-first casino traffic with local-language creative.
Vietnam
Casino and sportsbook campaigns on CPA and hybrid deals.
Malaysia
Casino and sportsbook campaigns with local-language creative.
Built for iGaming rules.
Compliance is planned before launch, not fixed after a rejection.
- Campaigns run only in markets where your licence allows advertising.
- Age targeting and gating set to each market's legal minimum.
- Responsible-gambling messaging and required disclaimers in every creative.
- Bot and fraud filtering before traffic reaches your registration flow.
For publishers
Have traffic? We buy it.
Websites, apps and domain portfolios can sell their traffic to us, and we match it to offers like these. Terms are agreed before a single visit is sent.
- Direct link
- Pop and popunder
- Push subscribers
- In-page push
- Banner zones
- Native widgets
- Domain and keyword traffic
- ApplySend your sites, apps or domains, countries and monthly visits.
- ReviewWe check the source and quality of your traffic and reply within 4 business hours.
- IntegrateYou get a redirect link or a tag, with instructions for your setup.
- Get paidYou're paid on the schedule and with the method in your terms.
How we work together.
A clear path from the first call to scale, with a written report every week.
Schedule an appointment
A 30-minute call about your offer, countries, payout and budget.
Plan and compliance check
Formats, budget, tracking and the rules for your vertical agreed before anything goes live.
Test launch
A controlled test to measure real cost and quality in your countries.
Scale what works
Budget moves to the best placements, weak ones are cut, and you get a written report every week.
Questions about iGaming campaigns.
Ask anything else in the chat, or schedule an appointment with our team.
Schedule an appointmentOnly markets where your licence permits advertising. Before launch we map your licences to target countries and check each traffic source's gambling-ad policy.
We track registrations, first deposits and repeat deposits through your postbacks. Placements that bring sign-ups without deposits are cut quickly, so budget follows real players.
Both, plus hybrid and managed-service models. We agree the right model for your offer and markets when you schedule an appointment.
Yes. Every market gets creative written in its own language, with the age and responsible-gambling notices it needs.
Talk to our iGaming team.
Pick a time that suits you. We reply to every message within 4 business hours.
Have traffic to sell? Apply as a publisher.